Creative Industries Committee Launch

Event Details

On August 3 from 9:00 to 11:00 am (PHT), AmCham will host the inaugural meeting of its new Creative Industries Committee, coinciding with UNCTAD's International Year of Creative Economy. The Philippines is making great strides to further develop the high potential of its many creative industries, which already contribute 7% of GDP and employ an estimate of 5 million Filipinos under formal and informal employment.

Comprising multiple varied products, services, and skills, Creative Industries is already a key growth sector of the Philippine economy. AmCham has advocated development of Creative Industries together with our partners in the Joint Foreign Chambers since 2010, when the sector was included among the Seven Big Winners of the Arangkada Philippines Project.

In November 2018, AmCham with the Joint Foreign Chambers organized "Creative Industries: The Next Sunrise Industry", a special event as part of the Arangkada Philippines Anniversary Forum and released a policy brief Creative Industries.

Creative Industries are increasingly recognized by government, led by the Department of Trade and Industry and Congress, for the growth that the sector is achieving and the need for better planning, data, promotion, and support to advance to higher levels. Korea is often cited as a model. The Philippine Creative Industries Act has gained traction in Congress, where the House of Representatives created a Special Committee on Creative Industries and Performing Arts. The committee has held extensive hearings and is moving the seminal Philippine Creative Industries Act to enactment by early 2022.

AmCham is proud to launch its Creative Industries Committee on August 3 via Zoom. Mr. Paolo Mercado, founding president of the Creative Economy Council of the Philippines – the leading industry association in the Philippines - will honor our event with an important not-to-be-missed talk.

The Creative Industries Committee plans to meet every two months. Future sessions will focus on the Philippine Creative Industries Act, followed by meetings to discuss the largest creative industry sectors, including advertising, animation, design, film, and software.

Be more aware of the creative industry potential of the Philippines! You do not have to be a member of AmCham to attend, but you are welcome to become a member. Government and media guests are likewise most welcome, as are friends from abroad, especially the United States, who may wish to trade and invest in this rising sector.

This webinar is FREE of charge

Register here

Speakers

Paolo Mercado

Founding President at Creative Economy of the Philippines

Rafaelita Aldaba

Undersecretary at Competitiveness and Innovation Group of the Philippines Department of Trade and Industry

Paolo is the new VP for Behavioral Science in Asia for Ogilvy Consulting who brings a wealth of both agency and client experience to the Growth and Innovation Practice in Asia. He is a seasoned international marketing & advertising leader with close to 25 years of experience in the field. Throughout his career, Paolo has developed hands on expertise in the areas of consumer & shopper insight, creative communications, media strategy, digital marketing, strategic brand management, brand architecture, shopper marketing, design thinking and innovation management. Paolo spent 12 years with Nestle, where he was first recruited by the Nestle Head Office in Switzerland to be the Global Manager for Communication and Consumer Insight for the Dairy SBU. He progressed quickly to become Head of Marketing & Consumer Communications for Nestle China and after that as Head of Marketing, Communication and Innovation for Nestle Philippines. In China and the Philippines, Paolo led the digital marketing acceleration & transformation strategy in these dynamic markets. A passionate creative at heart, Paolo is also the founding president of the Creative Economy Council of the Philippines, a think tank group that is advocating for the recognition of creative industries as the country’s next economic growth driver. The CECP works closely with creative industries, government agencies and academe to drive a creative economy roadmap including policy, creative industries mapping & incentives, creative cities & clusters, creative tourism, and creative education, Paolo graduated Magna cum Laude with a degree in Psychology from the Ateneo de Manila University. Paolo is also the first Filipino to graduate from the Berlin School of Creative Leadership executive MBA program where he graduated valedictorian in 2017 for his thesis on creative economy.

Dr. Rafaelita "Fita" M. Aldaba is Undersecretary for the Competitiveness and Innovation Group of the Philippine Department of Trade and Industry (DTI). She fulfills a key role in the formulation and implementation of the Inclusive Innovation Industrial Strategy (i3S), which puts innovation at the heart of the country’s new industrial policy. Undersecretary Aldaba is also a Governor of the Philippine Board of Investments (BOI), the country’s primary industry development arm and lead investment promotion agency (IPA). She is leading DTI’s initiatives in preparing industries for the Fourth Industrial Revolution and digital transformation, establishing Regional Inclusive Innovation Centers (RIICs), developing new creative industries, and growing a robust startup ecosystem. She oversees the administration and operations of the Competitiveness Bureau (CB), Philippine Accreditation Bureau (PAB) and Bureau of Trade and Industrial Policy Research (BTIPR). A researcher turned policymaker, Undersecretary Aldaba was Senior Research Fellow and Acting Vice-President of the Philippine Institute for Development Studies (PIDS) prior to her previous appointment as Assistant Secretary of DTI’s Industry Development and Trade Policy Group (IDTPG). She has extensive research experience, authored various publications on development issues, and conceptualized and managed research projects with various international organizations, including The World Bank, the Asian Development Bank, the Japan International Cooperation Agency, and the United States Agency for International Development.

AmCham Philippines

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