Training Overview

Digital marketing investments alone do not guarantee successโ€”optimization is the key to achieving real results. Many businesses struggle with inefficiencies in their strategies, whether it's poor website performance, ineffective SEO, or underperforming paid campaigns. This workshop will provide a structured approach to digital marketing optimization, equipping participants with the knowledge to conduct a full-scale audit, pinpoint problem areas, and implement high-impact improvements that drive engagement, conversions, and revenue growth.


Join us on May 20, 2025, for Where to Begin: Digital Marketing Optimization, led by Stephanie Ann Oller. This hands-on session will help professionals refine their digital marketing strategies to achieve better performance and maximize return on investment.


This session is for:

  • Marketing professionals and brand managers looking to optimize their digital presence
  • Entrepreneurs and business owners seeking to improve digital ROI
  • Digital marketing specialists focused on conversion rate optimization and paid media performance


Session objectives:

By the end of this session, participants will be able to:

  • Conduct a comprehensive digital marketing audit to assess strengths and weaknesses
  • Optimize key areas such as SEO, paid advertising, and website performance
  • Improve conversion rates and enhance customer engagement across digital channels
  • Implement data-driven strategies to maximize digital marketing efficiency and ROI


Session Outline:

  • Conducting a Digital Marketing Audit: Where to Begin
  • Website Performance Optimization: Enhancing Speed, UX, and Conversion Rates
  • SEO and Paid Advertising: Maximizing Visibility and Engagement
  • Email Marketing and Automation: Best Practices for Nurturing Leads
  • Data-Driven Optimization: Implementing Measurable and Scalable Improvements


Sign up today! Take advantage of early bird rates and group discounts.


This session is part of the 3-part series called Marketing Reimagined: AI, Trends, and Tools for Business Growth happening this May 2025:

  • Digital Marketing Lookahead in 2025 on May 7, 2025
  • AI in Digital Marketing on May 13, 2025

May 20, 2025

1:00 PM - 4:00 PM GMT+8

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AmCham Philippines
2/F Corinthian Plaza, 121 Paseo de Roxas cor. Gamboa St.
Makati, Philippines

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Learning Investment Register

Early Bird

Use this ticket if your company is not a member of AmCham Philippines.

Standard Price: โ‚ฑ2,500.00
- For online payments through credit card or Paypal, with an additional tariff due to service charges.

If you cannot find your confirmation email in your normal inbox, you may check it in your promotions, spam, and/or junk mail section.

Early Bird Price โ‚ฑ2,500
Regular Rate

Use this ticket if your company is not a member of AmCham Philippines.

Standard Price: โ‚ฑ3,500.00
- For online payments through credit card or Paypal, with an additional tariff due to service charges.

If you cannot find your confirmation email in your normal inbox, you may check it in your promotions, spam, and/or junk mail section.

โ‚ฑ3,500
Group of 3 - Regular Rate

This is a group discount for non-members who will register as a group of 3.

Pay Php 9,000 instead of Php 10,500 for a group of 3.

โ‚ฑ9,000
Group of 5 - Regular Rate

This is a group discount for non-members who will register as a group of 5.

Pay Php 15,000 instead of Php 17,500 for a group of 5.

โ‚ฑ15,000
Early Bird - Discounted Member Rate

Use this ticket if your company is a member of AmCham Philippines.

Standard Price: โ‚ฑ1,500.00
- For online payments through credit card or Paypal, with an additional tariff due to service charges.

If you cannot find your confirmation email in your normal inbox, you may check it in your promotions, spam, and/or junk mail section.

Early Bird Price โ‚ฑ1,500
Discounted Member Rate

Use this ticket if your company is a member of AmCham Philippines.

Standard Price: โ‚ฑ2,500.00
- For online payments through credit card or Paypal, with an additional tariff due to service charges.

If you cannot find your confirmation email in your normal inbox, you may check it in your promotions, spam, and/or junk mail section.

โ‚ฑ2,500
Group of 3 - Discounted Member Rate

This is a group discount for members who will register as a group of 3.

Pay Php 5,000 instead of Php 7,500 for a group of 3.

โ‚ฑ5,000
Group of 5 - Discounted Member Rate

This is a group discount for members who will register as a group of 5.

Pay Php 10,000 instead of Php 12,500 for a group of 5.

โ‚ฑ10,000

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