The Philippines is home to a vast array of cultural heritage sites that are integral to the nation's identity and attract millions of tourists each year. However, the rapid growth of the tourism industry poses significant challenges to preserving these cultural treasures. The influx of visitors can strain resources, lead to the deterioration of sites, and disrupt local communities. This event seeks to explore strategies for balancing tourism development with the conservation of cultural heritage, ensuring that these assets remain protected for future generations while contributing to economic growth.