Event Details

The Information and Communications Technology (ICT) committee of the Chamber is holding its annual BPO Mid-Year Updates on August 23 from 2:00 to 4:00 PM with IBPAP President and CEO Jack Madrid and Everest Group Vice President Prashray Kala via Zoom.


Notwithstanding the unprecedented disruptions that the COVID-19 pandemic has precipitated from the previous years, businesses have learned to adapt better and thrive with the crisis at hand in this present year. It is deemed that 2022 will be a thriving year for the BPO and shared services industry as it possesses a more optimistic and stable outlook. Thus, the industry is better equipped for business resurgence and stabilization. Furthermore, outlook points for the country's BPO and IT services include humanization, virtualization, and decentralization which play a vital role in our country's recovery.

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Speakers

  • Jack Madrid (President & CEO of IT & Business Process Association of the Philippines)

    Jack Madrid

    President & CEO of IT & Business Process Association of the Philippines

    As the head of IBPAP, Jack is at the helm of ensuring that the Philippines remains competitive and relevant as a prime investment destination for IT-BPM services. He is a seasoned business leader with 20 years of experience in strategy, digital innovation, and transformation initiatives.

    Before joining IBPAP, he held various leadership roles, including managing the US Consumer Tech Support and Customer Care businesses of Dell International Services from 2006 until 2009. Thereafter, Jack established Yahoo’s brand and operations in the Philippines as its Country Manager. During this time, he was also a Board Director of the Internet and Mobile Marketing Association of the Philippines (IMMAP).

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  • Prashray Kala (Vice President at Everest Group)

    Prashray Kala

    Vice President at Everest Group

    Prashray leads Everest Group’s industry association and government advisory practice – focused on development of the IT-BPM industry across Asia, Europe, Africa, and America. He is also the global leader for workforce advisory and site selection decisions for technology and business services companies.

    Prashray has significant experience supporting Fortune 500 companies and top-20 service providers in optimizing their global sourcing strategies, location decisions, enhancing delivery maturity, and talent development initiatives.

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