Event Details
"Content is King" is a phrase that we often hear at lunch meetings and brown bag sessions—but what does it really mean for your business? This course will demystify content creation in terms of business development and revenue generation by giving participants an overview of key concepts, tools, and strategies. Participants will be given the chance to see how these concepts and techniques can be applied to their own business models and daily work situations via short lectures, case studies, and hands-on activities.