Most messages and value-points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a point and trying to make it stick until action and results are achieved. The reason is that information and, even, good knowledge needs a buy-in, an emotional buy-in by the listeners for them to accept, understand and act upon. The answer lies in using the dynamics of old-fashioned storytelling which involves listeners at an emotional, primal level. Corporate storytelling is not just an inborn gift or an acquired art which has clear-cut, scientific and neuro-psychological reasons for its success and long-term impact on all business conversations.