AmCham Philippines will be having a timely discussion about Countering Counterfeit: E-Commerce Security Threats in the Digital Age on April 14, 2021, from 10:00-11:30 AM via Zoom. Featured speakers will be Mary Jean Pacheco, Assistant Secretary for Digital Philippines and E-Commerce Lead of the Department of Trade and Industry (DTI), Ann Edillon, Chief and Officer-in-Charge of the IPR Enforcement Office of the Intellectual Property Office of the Philippines (IPOPHL), and Edmund Jason Baranda, Managing Partner at Baranda&Associates.
With the rapid growth of e-commerce, online counterfeiting or intellectual property theft becomes rampant. On account of the pandemic, most, if not all have resorted to e-commerce which enables and fuels counterfeiters to exploit consumers without much difficulty. Online counterfeiting is both detrimental to original brands/companies and the consumers. Some consumers may be aware of the counterfeit products that they purchase-- that some opt to pay for the lower quality product rather than of the original ones which cost a lot more. However, some have been fooled by counterfeiters in buying their counterfeited products that they claim to be true and original when in fact, they are of the opposite. On the other hand, counterfeiting disrupts businesses. It results in loss of sales and revenue and profit margin, surplus, fraudulent risks, product liability claims, and brand and reputation damage.