Event Details
OVERVIEW
Social Selling is the process of developing relationships via social networks (such as LinkedIn, Twitter, Facebook, Pinterest, etc.) as part of the sales process. It involves techniques (like sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening) that are designed to "attract" customers to you rather than having you go out to generate leads. As such, Social Selling is a necessary and effective response to a changing selling environment, and when used correctly, can be a powerful sales method.
Join us as we show you the right way to run a Social Selling campaign. In this new normal, you need to get social!
OBJECTIVES
๏ปฟ
In this 2-hour course, attendees will be able to:
- Evaluate areas of improvement in their current social selling efforts and make the necessary adjustments to their future efforts;
- Identify their own personal branding components and use this to develop their personal sales brand; and
- Practice creating their own social selling strategies by using the concepts learned in this module.
COURSE OUTLINE
- Defining the right social selling processes, techniques and strategies
- Determining the right course for your social selling campaign
- Developing a social selling campaign that speaks to your target market
