Event Details

Section 3 of the Senate-approved Creative Industries bill lists and defines creative industry domains. One of the nine domains is the Digital Interactive Media Domain which refers to digital software programs, mobile applications, and games created for and operated on interactive digital devices where user input is essential to the experience, including software and mobile apps, video games, computer games, mobile games, virtual augmented or mixed reality games, and digitalized creative content.

The 2021 report of the Department of Information and Communications Technology (DICT) said that the digital economy can create up to Php 5 trillion in new economic value through digital transformation by 2030, as concluded by research conducted by economic consultancy firm, AlphaBeta. Furthermore, a technology-driven economy will mitigate the impact of the pandemic and support recovery from the country's economic losses in 2019 and 2020.

The pandemic has significantly affected the creative industry, with creative exports falling in 2020 to $6.2 billion from $6.7 billion in 2019. The Digital Interactive Media Domain which is the subject of the joint committee meeting is one of the fastest-growing as technology changes and is commercialized rapidly to consumers throughout the world. The meeting will provide information on the various forms of digital interactive media by leading firms in several exciting parts of the domain who are transforming our habits at work and at home through the latest technology.


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  • Ibrahim Bernado (Chief Marketing Officer/Co-Founder | Chief Executive Officer of Packworks | I Am Cardboard PH)

    Ibrahim Bernado

    Chief Marketing Officer/Co-Founder | Chief Executive Officer of Packworks | I Am Cardboard PH

    Mr. Ibrahim ‘Ibba’ Bernardo has been working on impactful technology and innovation his whole life. 6 Years in Video Game Animation: working on games like Resident Evil and Silent Hill. 10 Years in Retail and Distribution: helping build the Otterbox brand and growing to over 20 stores. 15 Years as a Contributing Writer/Editor focused on Innovation and Technology: for publications like T3, Gamesmaster, and Adobo Magazine. 20 Years in web, app, and software development: focused on business development, and sales.

    Aside from building and growing businesses, Ibba also wears other hats; as a social entrepreneur and motorcycle journalist. He represented the Philippines as an ASEAN Young Leader at the 2012 World Economic Forum in Bangkok. Ibba was selected to be part of the 2013 batch of the Asia Society, Asia 21 Young Leaders initiative. Winner of best in ICT at the 2015 Global Entrepreneur Summit GIST and an alumnus of the MITx Entrepreneur Bootcamp 2016. He led I Am Cardboard PH to win a Silver Boomerang Award in 2018. But his motto; “Awards are great, but bringing value to your customer is better.”

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  • Alvin Juban (President & Chairman at Game Developers Association of the Philippines)

    Alvin Juban

    President & Chairman at Game Developers Association of the Philippines

    Mr. Alvin Juban is the President & Chairman of the Game Developers Association of the Philippines (GDAP). At the same time, he serves as Head of Business Development, Producer, and Business Relations of Synergy88 Digital Inc. since 2014. Rom 2010 – 2014, he was the Head of Operations of Secret 6 Inc.

    Also, he is the Secretary General of the National Electronic Sports Association of the Philippines and serves on the Board of Trustees of the IT-Business Process Association of the Philippines. Furthermore, he was the Team Manager of the Philippine National Team for ESPORTS last 30th SEA Games.

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  • Jonathan De Luzuriaga (CEO | President of Spring Valley Tech Corp. | Philippine Software Industry Association)

    Jonathan De Luzuriaga

    CEO | President of Spring Valley Tech Corp. | Philippine Software Industry Association

    JDL has been the president of the PSIA for the past six years and has contributed immensely to the country’s growth and development in the Technology and Innovation Sector. He leads the nation’s promotions and marketing efforts with successful inbound and outbound missions to Asia and other parts of the world. He has been an industry representative for more than a decade and has ably supported various engagements covering talent development and countryside development. He also plays a pivotal role in ICT development in the countryside. Over his many years in the ICT industry, he has established very strong links with government partners such as DTI, DOST, CHED, and DICT.

    He has also successfully established the makings of the Silicon Valley of the Philippines, Spring Valley, in the Visayas. He is a former Executive Director of the IT and Business Process Association of the Philippines (IBPAP) and has managed several software development companies. He is a staunch supporter of the startup movement in the country and has successfully launched several startups of his own, Including OJTPH.com (Powered by Globe Business), Digital Pilipinas (endorsed by Tholons as its official digital scorecard platform in the Philippines), iProtech, Nexus and ICON. He also serves as an adviser for Tholons for its Services Globalization Index (TSGI) and is an independent World Bank consultant for technology and IT-related matters.

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