Positioning the Philippines as a Top Travel and Tourism Destination

AmCham always believed in the potential of the Philippines as a Travel and Tourism destination. The Chamber has always been committed to support effective policies and government strategies to promote sustainable and inclusive growth in the tourism industry.

It is worthy to note that the Philippines is blessed with incomparable natural wonders, welcoming people, tropical climate and delectable cuisines, in other words- the Philippines is a hotpot that makes a complete travel destination. However, it is surprising that compared to our neighbors in the region, the Philippines remains behind in the number of travelers we accommodate every year.

In line with the Chamber's Tourism and Hospitality Committee Theme for the year: "Enhancing Philippine Travel and Tourism Competitiveness through Public and Private Sector Cooperation", the committee is organizing a luncheon with the topic "Positioning the Philippines as a Top Travel and Tourism Destination" on August 13, Tuesday at the AmCham Hall, Makati City.

The committee luncheon will provide a platform for government, industry leaders, business groups and other stakeholders, to discuss challenges and opportunities faced by the county's tourism sector. It is also a venue to share solutions and best practices that would lead to effective policies enhancing the way we should promote the country as a prime travel destination.

The event ultimately aims to build partnerships among key stakeholders in developing and implementing long-term and effective approaches in improving the country's travel ratings.