Event Details
The Philippines is known for its consumer-driven economy wherein 72% of the country's economic output is attributed to private consumption. However, this statistic has changed over time due to the disruptions precipitated by the COVID-19. A decline in sales has also been considerably evident; retailers claim that only 15% of their pre-pandemic revenue is targeted on the average.
The growth of e-commerce has been accelerating since the pandemic struck. Alongside, the level of consumer confidence and reliability on e-commerce has also been strengthened, reason being that these online platform companies have developed their operating schemes which would be suitable for the digital consumers of today. These companies owe their thrive and success to their own innovations, considerations, and best practices. However, as time goes by, these innovations, considerations, and best practices will become the "new normal" and the latter, the mere "normal". What is the future of e-commerce, especially now that it will take a new shape in the post-COVID world? What other pivots must companies undertake to ensure the safety and reliability of transactions? What else does e-commerce have in store for its market, and how can these be sustained to keep the consumers coming and the economy running?
