Brief Background

With the rise of short-form content platforms like TikTok, Instagram Reels, and YouTube Shorts, vertical dramas (short, mobile-first, episodic storytelling) have reshaped the entertainment industry. These bite-sized narratives captivate audiences with engaging plots in under a minute per episode, revolutionizing content consumption and monetization strategies. This meeting will explore the business opportunities, creative storytelling techniques, and industry trends shaping this format, providing insights for brands, production houses, and content creators.

Objectives

• Understanding the Rise of Vertical Dramas

1. Explore audience behavior, engagement patterns, and the global success of mobile-first storytelling.

• Monetization & Business Opportunities

1. Identify how brands and businesses can leverage vertical dramas for marketing and revenue generation.
2. Discuss successful case studies from local and global markets.

• Creative & Production Strategies

1. Learn how to craft compelling narratives within the constraints of short-form content.
2. Discuss best practices in scripting, editing, and optimizing for different platforms.

• Future of Vertical Content in the Philippines

1. Analyze local adoption trends and potential industry shifts.
2. Examine regulatory considerations and opportunities for cross-industry collaboration.